Running a small business is hard work—you wear many hats. Between sales, managing employees, maintaining a website, and marketing demands, you may feel as if your plate is already full. If you are lucky enough to be a gifted time manager, you may find yourself with some extra time in the day to innovate and plan for expansion, but many small business owners get trapped in the minutia of day to day details, and they become lost in a cycle of daily activities that don’t allow them to grow as they had originally planned.
Why small businesses must continually grow and change with the times
One common challenge that all small business owners face is their inability to engage in personal growth and learning about new ways to market and expand their business. In an effort to help facilitate this process, we are going to look at the aspect of video marketing and how it can yield exponential growth for you and your business. You are not too busy to invest in your future; take a few moments and read on to discover just how important video marketing will be to the future stability of your business.
Video marketing will help customers understand what you do
When you are in a store, it’s easy to understand what a business is offering. It may not be as apparent on your website if people are having to slog through a bunch of content to see your products, services, and mission statement. Video marketing is the perfect way to put your products in front of people and ask for a purchase. Think this is too forward? Television, Facebook ads, and Youtube videos do it all the time. You can present in the same way for the same results! The more you ask, the more you sell. Put the law of averages to work for you to create the business growth you want.
Video marketing helps you create something memorable
Over 80 percent of people remember something distinctive about their favorite businesses that create and post online content. Finding unique ways to stand out and showcase your products will leave a lasting impression in the minds of your customers; employ the use of characters, imagery, and music to keep them coming back for more entertainment along with more of your products.
Video marketing reaches a larger audience
When you consider the changing demographic of today’s savvy internet user, consumers are getting younger and younger every year. What better way to broaden your influence and reach a larger population by staying relevant and engaging? Recent studies showed that over 70 percent of online viewers went on to make a purchase from businesses that are creating video content. This is the wave of the future—it is an easy, fun, and intimate way of connecting with your population and making that connection that many seek when deciding who to do business with.
Video marketing helps you provide information of value
Customers are looking for relatability, a personalized experience, and something of value that you can offer them. Have a product or service that could benefit from an online tutorial? What better way to entice customers to buy than walking them through the process of setup and use? If you have additional ways that your product or service can enhance the lives of your customers, providing this information of value will show your audience that you are interested in continuing to improve their lives. Demonstrating care and concern for your customers as individuals will create lasting loyalty and a relationship that is mutually beneficial for years to come.
Video marketing drives you higher in rankings!
Providing regular, relevant, consistent content that is rich in value and keywords is the best way to drive yourself higher in search engine rankings. Google, Yahoo, and Bing are always on the lookout for information that is relevant and of value; the more you are able to regularly post this type of content and roll it out via email, website, and social media platforms, the more likely it is that you’ll land on page one when people go to find products and services similar to yours.
Get ready to rock!
You don’t have to be a professional videographer, and you don’t need to learn all aspects of video marketing before you begin changing the face and influence of your business. Jump in, start creating passionate, fun, and engaging content that reflects who you are and what you offer, and watch the business pour in!