Most companies combine both online and offline marketing, which means they use traditional techniques and newer marketing types. If you own a business, you will no doubt be wondering how to balance your budget and get the best possible ROI. There are many arguments for focusing more on online operations, so if your company is currently focusing their marketing offline, here’s why you might want to review what you’re doing.
Most people do their research online
When people are looking for a product or service, the most likely first step they’ll take is to look online. However, they won’t just look for a company name, but will want to get the full information about what you offer, prices, and more. They may even want to take a virtual tour and see inside your building. Using a Google tour company Thailand allows people to take a look at your business, whether it’s an office, hotel, or shop, so they can decide whether they want to buy from you or potentially visit your real-life location in the future.
Reviews are a key part of decision making
In the past, people have relied on word of mouth from friends and family to recommend everything from cosmetic brands to tradespeople. While word of mouth is still important, it’s now online reviews that people are more likely to take as a recommendation.
Online reviews are key because:
- They offer different perspectives on the product
- They often answer questions that people have about products
- People tend to trust online reviews more than product copy
- A good review can spur people on to buy
Of course, there are sites with fake reviews, and too many good reviews can have the opposite effect, making people feel suspicious that they’ve been paid for. But overall, reviews are important as they can make a difference between a sale and someone moving on to the competition.
The internet is always there, even during a pandemic!
If there’s one thing we’ve learned from COVID-19 it’s that online business is booming. During lockdowns, there has been a huge increase in online shopping, from groceries and day to day stuff, to clothing, beauty products, meal kits, and much more. In fact, there are lots of ways the internet was used during the pandemic. Investing in your online business now could potentially see a good return in future, should there be more lockdowns or disruption, so it’s worth looking into your online operations to see if they can be improved, rather than waiting until the last minute to make changes. It never hurts to be prepared.
The internet is 24/7 too
OK, it sounds obvious, but what some marketers overlook is that not everyone has the same lifestyle as them. Not everyone works a nine to five, many people work shifts or have other reasons why they can’t shop during the day or will be doing their research in the middle of the night.
Your website is open 24/7, so you don’t alienate any potential customers and ensure they can contact you and get info whenever they need to. It’s not always easy to run a business, but your website can do a lot of the tough work for you.
There’s help available
You may be thinking that you know nothing about websites, and don’t know where to start, but don’t worry, you don’t have to personally build your website. There is lots of information on building your digital presence, and most companies opt to pay a web designer to build their site. They usually build websites that are easy to edit as needed, for example, when you want to add content, a Content Management System (CMS), makes it easy for anyone to do.
You may also want to consider either using an agency or having someone in-house to do things like social media, as this will take the task off your hands. If you’re not digital savvy, then you may find it daunting to switch to online, but it really is worth it. Why not consider learning some new skills so you can see the benefits?
You keep up with the competition
If customers are searching for you and don’t find a website, they may simply go off and find a competitor that does. Nowadays, having a website isn’t really optional, it’s necessary for businesses both large and small. That’s why you should definitely consider expanding your digital offering as much as possible.
If you’re still paying out for offline marketing and spending a fortune, it may be time to take a look at your strategy and really think about whether it’s working for you. Situations such as COVID have made companies take a long look at what they’re doing and in many cases, moving online has been a better choice for them, so we may well see a big move away from offline marketing techniques.