There’s a lot of emphasis on the value of visual content marketing currently, and that’s not going to change unless it’s in the direction of putting even more focus on this area.
Despite the fact that visual content marketing is a key priority, it can also be misunderstood, and a lot of professionals face challenges when it comes to putting this kind of content to work.
The following are some of the top trends and things to know about visual marketing at this moment.
Why Does Visual Marketing Work?
There are a few big reasons visual marketing works. One is the fact that it’s inherently interactive online marketing. When people can connect with visual content easily and quickly it’s going to be more engaging, it’s going to evoke emotions, and it’s also very sharable.
The objective with visual marketing is to keep it simple and to the point, so someone can glance at it, digest the important points, and then move on to sharing it, all within a matter of minutes.
Since this can all be done in such a short period of time, it’s going to reach a much more significant amount of people than text-heavy content.
Combine Visual and Text Content
If you want to excel on all fronts with your content marketing, combine visual and text-heavy elements. Some people think they have to do one or the other, but in reality, combining both will allow each to reinforce the other.
It will also help your content appeal to the widest variety of people, and it will give you the opportunity to provide more details about your visual content for the people that are interested.
Create an Editorial Calendar
For a long time, marketers and content creators were focused on the idea of editorial calendars. These calendars let them get all their blog ideas together and then create a schedule for producing and posting them. This allowed them to make sure they were consistent with content.
Now, it’s time for people to do the same with their visual content. Research shows that the top struggle of marketers when it comes to visual content is the ability to produce it consistently, and having a calendar for all of your image-based content can help keep you on-track with your strategy and goals.
Introduce Interactive Infographics
Finally, if you’re looking at the specific types of visual content that perform best, consider interactive infographics. Marketers know that infographics make a mark on audiences, but interactive options take that a step further to get people engaged.
If you haven’t tried it yet, interactive infographics let the audience interact with the data.
They require more effort to create, but most marketers find it’s well worth it. Some of the features of an interactive infographic can include the ability to zoom in or get more details with mouse hovering.
You can also create dynamic infographics including data visualization and integrate current data from, as an example, a social media site. Interactive infographics work especially well when you have data that you want to introduce from several categories.