Wow, how overwhelming is the online world right now! It is a go, go platform that can often feel quite scary to break in to.
But long gone are those days! Say hello to sales enablement—a life-changing method for any eCommerce business.
So without further ado, here is our guide to sales enablement and how you can benefit from it.
What is sales enablement?
Sales enablement is the guru of maximizing the potential of marketing and sales. It is an all-in-one approach to making sure you get the most out of your organization in the most efficient and successful way!
What does sales enablement help with?
There are four key areas that sales enablement assists organizations with. This includes the following:
- Make the sales personal
Pretty pictures, important information, product descriptions, calls to action—content is an essential part of your success. It is a beast to manage all on your own, so sales enablement takes care of the hard parts for you.
- Train, train train!
Training. Do not deny your team to this important aspect of success. Sales enablement looks after making sure sales training is done right and prepares your sales team with a range of training portals, videos and online coaching—allowing you to sit back confidently as your team ensures they can reach their full potential.
- Communicate efficiently
What good is a sales strategy or content if it is not communicated? Ensuring that all the important aspects of your products are communicated in the correct way is a very important part of what sales enablement can do for you!
- Understanding your insights
How amazing would it be if you could speed up the time it takes to win a sale? Say hello to your new best friend, sales enablement. Using technology to speed up communication touchpoints and feed in important content, technology will guide you to more sales wins faster.
How to implement sales enablement?
- Align your organizational strategy with it
No amount of technology or methodology can help you if you do not have a strategy! So make sure to have a strategy clearly defined throughout your entire organization before you try to combine it with sales enablement. Some questions that might be relevant at this point are to assess what training needs to be accomplished, what sales goals you have and the current success your organization is experiencing.
- Prepare all your assets
As the central force behind all your content, you can ensure that the right stuff is being used at the right time! But in order to use sales enablement for content management, you need actual content. So make sure you have what you need in terms of assets first before you get going full force!
- Get your team comfortable with it
Yup, training is an important aspect to this puzzle! The more confident your sales team is, the more successful they will have. So make sure they actually feel comfortable with using the sales enablement technology and take the time to allow them to figure it all out and make it work for them. When your staff feels ready to implement what sales enablement can offer, that is when you will actually start to really see success in sales wins!
- Get your team ready to go
Now you are ready to rumble! Once you have all the pieces ready to launch out there, get your team excited and motivated to implement everything. Sales enablement can do a lot of things, but it can not implement itself on its own accord. It is up to you as the organization to make sure you really are getting your money’s worth.
With this sales enablement guide, we can not wait for you to kick butt in the eCommerce world and bring in those coveted sales wins—more so than you could have ever imagined!