Anyone who does internet marketing has heard about the importance of SEO (Search Engine Optimization.) Without it, it’s nearly impossible to leave a footprint and get the clients you need to survive in the current economy.
This is especially true for those who deal with real estate. Investors, agencies, and anyone else who makes their money or at least has a vested interest in real estate need to understand the severe importance of SEO.
But why is it so important? Below, we go over some of the major factors playing into the SEO game as it relates to real estate.
Nothing Is More Local Than Property
Search engine optimization is especially important for those who have a “local” business. This applies to any company or even small business that relies on local foot traffic to keep them afloat. For example, a grocery store is going to cater to people who live in the neighborhood or are passing through, whether on foot or in their cars. That grocery store is going to spend a lot of their marketing money not only on local media but also on local SEO.
When you think about it, real estate agencies are perhaps the most affected group when it comes to local SEO. Want to sell a piece of property? Want to sell a house? How about rent out an apartment? The only way you can effectively achieve this is by making sure your listings show up on relevant search results that have to do with your area – or at least the area containing the properties in question.
An Investment That Keeps On Giving
Assuming you go with a professional SEO company that is going to come in and retool your website, work on your keywords, and helps you with some other types of advertising, you’re going to have to put in a good investment. This puts off a lot of people because the ROI is so uncertain.
Well, when it comes to SEO, the ROI is almost instant. From the moment you begin using search engine optimization, your visitor numbers will exponentially grow. The more eyes you get on your website, the more conversions you will get. What’s a conversion? In this case, it’s people calling you about listings or asking you to represent them in a transaction.
It’s a fact that websites that use search engine optimization see a much larger ROI than those that do nothing or use lesser forms of advertising. If you want to take your real estate agency to the next level – or at least maintain your title as king in your region – then it’s imperative that you take a look at the options available to you through SEO.
You’re an agency that wants to reach as many people in your area as possible, or at least people wanting to acquire property in your area. To do this, you need good SEO. If you’re not already on the internet marketing train, then it’s time to head to the station.