The best method for checking out dealings of a particular business is to check the formal complaints and reviews of people about that business. Today people can easily review a business and post a complaint through some of the specialized complaint sites for that. Truth is that any business that works with many clients and customers will certainly receive a complaint at some point of their working.
Some large companies are regularly receiving complaints regarding their businesses. That does not mean that they work badly, but they can never please anyone regardless of what kind of business they are running. Sometimes even bad publicity is good and can lead to increased sales and better profits.
If the business has never received a complaint against them, then that usually means they are a brand new business that has not worked enough with the general public.
How to Review Complaints
Reviewing complaints is not just reading posts by people in which they claim the service they received is bad. There is more than one side of the story, so it is important to check all factors and details that led to customer dissatisfaction from the service received. Sometimes customers are biased and share their points of view, which are not always right.
The important thing to do when reviewing business complaints is to look at the number of complaints filed against the business. Frequency of filing complaints is also an important thing to check out.
If you see that a certain business receives only a couple of complaints per year, then that usually means that customers are generally satisfied with the operations of that business. There are also some sites like Complain.biz where you can see the customer satisfaction rate of certain businesses, which can give you a good idea of whether the business is good or bad in general.
The good thing about business review sites today is that they offer a great level of anonymity for the users. People can safely complain about any issue regarding the business and tell other people what they think about the services that are offered.
Today many people also post their opinions, reviews, and complaints on social media platforms where they are usually protected for their actions taken. At specialized sites like the one mentioned above, businesses can also respond to the people`s complaints and tell their side of the story.
Remember that in order to accurately review a complaint filed against a certain business, you also need to check the response given by the person representing the business. Keep in mind that just because someone has posted something negative online about a particular business that does not mean that is true.
Sometimes people find it hard to understand the business principles and practices and demand more than the business can provide. Of course, businesses are there to provide the best possible services to their customers, but they also have limits. Finally, if you want to get a good idea about dealings of particular business then make sure you check the whole story before making conclusions.
Jeanne San Pascual is a Marketing Manager at ContentHow and a freelance copywriter. In her roles, she wears a gamut of different hats—from running extensive marketing campaigns to writing copy that converts—all to ensure business success on the web. Visit her site to know more about her work and how she can help you!