Videos are an essential part of any successful marketing strategy in 2017, but it’s been tough for a lot of businesses to adapt to this idea. There are a few reasons for their reluctance. The first is that small businesses may not feel like they have the budget or the resources to make video marketing work for them. There’s also the fact that a lot of small businesses simply don’t know how to start incorporating video-based content into their marketing, but they’re missing a lot of opportunities as a result.
The following are some of the best types of video marketing for a small business to introduce into their strategy.
Whiteboard animations are one of the very best ways for a small business to wade into the world of video marketing, particularly if you have a product or service that requires some level of explanation. Whiteboard animations allow for fun graphics and illustrations that audiences tend to find inherently engaging and entertaining.
They’re not just for small businesses, and they’re often used by everything from pharmaceutical companies to government agencies, but they can be relatively inexpensive to produce, which is why they’re ideal for small businesses as well.
Your small business might already be blogging, but the world is saturated with blogs, and sometimes a good way to stand apart with your content is to do a video blog or a vlog.
These again are easy to create and inexpensive, or free, and you can use content you’ve already written and recycle it into a new blog. Vlogs are also a great way for your audience to build a personal connection with your business and see more of your personality than they might in a written blog.
What’s easier than creating an interview? Again, this can be free, and incredibly simple for small businesses to master. You can interview your employees or company leaders, or you might even be able to wrangle some experts from within your industry to sit down for an interview.
Interviews are good for building your own sense of authority, and again letting your personality show through.
If you go the interview route, you want it to feel unscripted and unrehearsed. You want it to feel like a conversation that your audience is going to be compelled to listen to.
They’re particularly valuable for sharing on LinkedIn because people on this platform seem to respond well to video interviews.
If you have someone else come in for an interview, they may potentially share the video with their own audience as well, which is an added bonus of this type of video content.
Finally, people are always looking for informative how-to’s or tutorials online when they’re searching for content, so take advantage and provide them with what they want. Video how-tos can be simple, and they tend to be highly shareable because online audiences like learning new things.
Make sure your how-tos solve a real problem or pain point your audience is likely to experience, and don’t worry about making it too advertorial. It can even be indirectly related to your business, but it’s going to drive traffic and engage your audience.