As the COVID-19 pandemic continues to hit economies, entrepreneurs are now beginning to appreciate the essence of Sales Automation (SA) technologies in their enterprises. With over 70% of customers preferring to shop online, this is an opportunity worth investing in.
Sales automation is the digitization of manual processes and workflows in businesses to help sales representatives concentrate on more critical tasks. It targets tasks such as lead tracking, pipeline and order management, and assessment of marketing needs.
Why should you invest in Sales Automation?
It helps to optimize time
According to the state of Inbound 2018 sales research, most sales reps say that they spend at most 2 hours a day in the actual selling. The rest is spent on tasks such as data entry, scheduling appointments, tracing contacts, sending newsletters, and follow-up emails.
But thanks to SA because you can now delegate those chores to different digital tools and still realize full performance in your business. Think of how chatbots operate. If a customer queries details of a particular product, the software is programmed to retrieve the actual information relevant to that query.
SA increases sales big time
Like any other investment, these technologies won’t be very cheap to deploy. But honestly, this is a venture worth your capital. The different SA tools set your workforce free from mundane duties, so they can have time to draft efficient sales strategies.
Also, you will realize that your business can even run with fewer sales reps. That way, you can either expand your business to accommodate the entire team or fire redundant employees to boost your revenue. A New Georgia University study cites this as one of the primary contributions of the massive loss of jobs we have witnessed during this COVID-19 period.
It boosts customer experience
Humans are bound to errors. Perhaps you’ve even seen customers file complaints against your sales representatives over failure to deliver their services as supposed. So, we all know this happens, right?
But not with SA tools.
Integrating SA software with unified CRM can eliminate this discontent. These tools can be programmed to provide custom feedback to every customer in a manner that they cannot decipher they are communicating with a bot. Since the software has close to 100% accuracy levels, you can be sure of the best customer experience that brings fulfillment and loyalty.
Gives your business a competitive edge
How well you monitor your competitor’s strategies is key to your success as an entrepreneur. The good thing is, SA systems improve surveillance of your competitor’s operations and provide useful alerts on when you need to respond to threats.
Also, these tools allow you to continually monitor customer engagements and actions, which are vital in making marketing decisions. For instance, if a particular page on your website attracts much traffic, but there are few conversions, you can associate that with a couple of reasons. Perhaps the content is not quite appealing, the page is not well structured, or the product is not exactly what they are looking for, just to mention a few.
Your sales reps become more productive
Now that your sales team has fewer tasks to handle, you can be sure they will deliver the best. A study by Walden University relates employees’ performance to their engagement in the workplace. The report cites a heavy workload as one of the reasons why most employees underperform. They concentrate on quantity over quality, while it is supposed to be the exact opposite.
However outstanding they may seem; these are just a couple of the many benefits you will enjoy by adopting Sales Automation into your business. It will save you time, increase your revenue, improve customer service, and make your business outshines competitors.
Remember, how well your business thrives or survives after this pandemic entirely depends on the strategies you embrace today. So, why not take up Sales Automation?