Expanding your business was never that easy with the internet around you 24/7. Social media is an incredible platform that provides you with the opportunity to connect to the whole world without leaving your doorstep. You can use it for your advantage and create a good outreach for your clientele.
However, you will have to be careful while selecting social media sites for marketing, so you are sure that you are sailing your boat in the right direction. Otherwise, it is only going to waste your time.
The article will share some points you need to consider while choosing the right social media sites for marketing:
1. You should know what kind of product/service you are offering
It is the most fundamental thing you need to consider. If your product/service is not dependent on a verbal description, and it is rather best self-explanatory on visual scales, you might want to opt for sites like Instagram for marketing. Visual sites like Instagram are perfect for adequately displaying the product, and the audience can learn more about it as they go through the feed.
A product/service needing descriptive words to satisfy and attract the potential customer goes great with Facebook.
If your business idea revolves around you and not the other way around, you might need to consider building up your Linked In profile.
Customer interaction and review is a little complicated but honest approach to get your product/service popular among the targeted audience. Consider Twitter for this plan, and if you are lucky and famous enough, you can make good use of a hashtag.
2. Every social site has a specific audience traffic
Believe it or not, every social media site population is not as adjacent as it seems. Sure, almost all of your friends would have their accounts on all popular sites, but their frequency and timing of using a particular site would be different from another. This is where social media strategy comes into play.
All big social media sites for marketing come with a business plan where you can see and adjust your posts according to the time, frequency, gender, age, nationality and even the interests of the site users. This way, they assure you the maximum number of views for your posts.
Have a proper study of all sites and see which site best provides you information as well as accessibility to maneuver the statistics according to your business goals. Be product/service specific while making a strategy.
It’s not wise to target generic audience for your business.
3. Regional popularity of a social media site for marketing is of paramount importance
In addition to having a thorough knowledge about the statistics, revenue generation, and market value of your product/service, geographical reach is equally important. For example, if your target audience is in China, you need to consider WeChat instead of WhatsApp.
Snapchat is a more geographically precise approach than visual sites like Instagram, so you might need to consider that option given it does not affect your targeted customer reach.