For The Watch


There is an incredible amount of potential in the future of wearable tech. While you don’t see everyone wearing a smart watch today, there may come a time when the apps designed for these gadgets will become just as sophisticated as those created for mobile phones; they might even replace the need to carry a phone around altogether. Those who currently invest in wearable tech value having instant access to apps while on the go, without having to pull their phone out or disrupt their activity.

Wearable tech is also tightly tied to sports and fitness, and if you’re looking to expand the reach of your marketing to include proprietary wearable apps, the burgeoning branch of sports wearables is worth keeping an eye on.Apple Watches, along with Fitbits and other wearables have become ubiquitous at many sports events, and a number of professional sports leagues use them to keep track of player statistics. In 2016, MLB approved the use Motus Global compression sleeves which are able to track the workload and strain on a pitcher’s arm as well as a heart-monitoring strap designed by Zephyr that monitors player performance. The NFL, meanwhile, also expanded its Zebra RFID player tracking system to all of its stadiums.

This is not only a North American trend — in fact, sports wearables are quickly becoming a global phenomenon. According to MounirZok, the director of technology and innovation for the U.S. Olympic Committee, insists that wearable technology played a key role in Team USA’s success at the last summer Olympics. Tracking athlete performancehelped lead to the U.S. winning 121 medals at Rio 2016 — which was 18 more than they took home in London during the 2012 Games when wearable tech was still very much in its infancy.

On an individual scale, smart watches are a convenient means for fitness enthusiasts to listen to music while working out and measure their heart rate. They’re also popular among people who want to stay connected but aren’t able to access their phones on the job.

Fairly soon, smart watches will have the capacity to integrate apps and features; not only will you be able to monitor your stress levels, but you’ll be able to see which of your activities is stressing you out the most! As well, if you’re someone that uses other IoT devices, smart watches are predicted to become something like remote controls for machines like smart coffee makers and TVs. Because they’re so portable, users can have access to the information, apps, and services they need even more promptly. It’s no wonder with all these possibilities, that businesses are ensuring their app is designed and developed to be compatible with the smart watch interface.

If you’re thinking of commissioning an IoT version of your app, it’s imperative that you partner with the right developer, one that has the knowledge and ample experience to guide you through the process. Guaraná Technologies is one mobile app development agency with expertise in IoT apps; they even developed a version of the iTorch flashlight app for the Apple Watch. Whether you have an existing app you want to expand or whether your wearable tech idea is in its burgeoning stages, they will guide it from ideation to launch. Stop by Guaraná Technologies today to learn more about how you can capitalize on wearable tech and how they can help you get your idea off the ground.

They’re experienced in coding for both iOS and Android and will explore which platform is better for your idea. They will then map out all the features and create a road map setting out milestones to ensure they’re keeping in time with your business goals. They’ll then create a wireframe and put a mood board together before designing the interface. Once the app is coded, they’ll test for bugs and later test to ensure it is indeed user friendly before preparing it for distribution.

With the future of mobile technology resting in smart watches and other wearables, there’s never been a more opportune time to introduce a version of your app that’s compatible with these handy devices. People are using their smart watches to check their dating apps, prepare for the weather, send an e-mail and chat – pretty soon this technology will phase out their beloved smartphones. It’s best for a business to be prepared for this impending transition, and to make sure their services are accessible across the board – not just over the web. Finally, it’ll give them a leg up on their current competition.

Author: Ryan Yarbrough