Search Engine Optimization (SEO) is at the heart of content marketing. It’s not just about making your page or site appear in search results, but it’s about the science behind making it available to the right audience at the right time.
Many businesses and, even, bloggers make the mistake of thinking SEO is just about having multiple product pages or stuffing keywords to boost your rankings. However, just like everything else, there’s a limit to how you should do that.
At the end of the day, it boils down to one simple concept – relevance. Regardless of how many keywords you incorporate, if they’re not relevant or aren’t accompanied by a mobile-friendly interface and other features, you’re not going to attain the results you’re aiming for.
To achieve better SEO ranking, here are five advanced strategies that are a must in 2018!
Improve Your Website’s Speed
Contrary to what most of us believe, websites don’t just provide us with information. In fact, they act as a full-fledged resource where visitors can have all their queries answered in the quickest way possible.
Today, users demand the fastest websites that load up pages within seconds. If your pages take time to load and your users are forced to spend a lot of time on each search session, chances are they won’t be returning, leading to high bounce rates. Not just that, but you might have to pay a fine too if Google gets involved.
So, how do you ensure it doesn’t come to that? Well, first, you should check the current speed of your website using a tool, such as PageSpeed Insights. The tool will also recommend changes you can incorporate to improve your speed. You can also employ the use of a company that specializes in web design and marketing to help you out.
Do you know what makes an expert blogger stand out from an average one? Two words: internal linking. A great blog leaves you wanting more, and the easiest way for your visitors to act on it is through internal linking. When a blog post encourages you to read another one, your blog seems more coherent. Additionally, it also plays a role in improving your bounce rates, which is always a plus.
Use Keywords That Matter
Any content on SEO cannot work without even a mention of keywords. That’s how important they are. You need to incorporate focused keywords into your content most seamlessly and naturally as possible.
Targeted keywords are crucial to your content marketing strategy since they lead to a better return on your digital marketing efforts. You can also use Google AdWords Keyword Planner to determine which keywords are trending and being used by your competitors, and the search volume of their usage.
Of course, this doesn’t mean you should stuff keywords wherever possible. Google has actually become stricter in the sense that it doesn’t just search for specific keywords independent of the content. Hence, context-based content will always speak for itself when Google does its job in ranking your page higher.
Optimize Your Images
An image isn’t just there for aesthetic purposes. When used properly, images can increase the number of visitors on your website substantially. Many people fail to take advantage of images because they don’t have any of their own. However, you can use free images for blogs to take your content up a notch.
Once you’ve found images of your liking, just ensure they’re optimized. For that, you need to keep a few things in mind.
Your images shouldn’t be named randomly and should incorporate relevant names, such as SEO-strategies-2018. Appropriately-named images are more likely to show up in an image search. Apart from that, always add catchy captions since visitors are more likely to read them than an entire article or blog post. Also, the image shouldn’t be too large either since the bigger the file, the more time it’ll take to load on your page. You can employ the use of a tool to help reduce the size of your image, as long as it doesn’t affect the quality.
Maximize Mobile Friendliness
How many times have you waited to get your hands on a laptop before you Googled something? Hardly, right? That’s because you have your smartphone with you almost all the time. Today, users spend 69% of their media time on smartphones. Not just that, but 57% of users wouldn’t recommend a business if their mobile site is designed poorly.
It is imperative for businesses today to adopt an integrated marketing approach, and this extends to the mobile-versions of their websites. In early 2018, Google officially switched from desktop to mobile-first index, meaning it will now consider the mobile-version of you as the primary version.
This recent development makes it even more critical for every business to step up their game in mobile-responsiveness. A poor mobile presence can make your business look unprofessional and unable to understand the needs of the modern consumer. To make the right impression, you need to align your strategy with the buyer’s behavior and make their experience as convenient as possible.
Incorporate these strategies into your content marketing efforts, and you’re bound to start ranking much higher than you are today. There are millions of techniques out there for you to experiment with. Just like everything else, SEO itself is rapidly evolving, so it’s crucial for you to bring your A-game to the table.
So, which one of these strategies are you interested in trying first? Or have you already tried some and yielded results? Let us know in the comments below!