Video games are a multi-billion-dollar industry, producing entertainment and fun for people all over the world. With virtually every genre imaginable, it should surprise nobody that gaming has produced a generation of hardcore gamers who couldn’t imagine a world without them.
Increasingly, there is also a huge demand for gaming entertainment; namely, in the form of “let’s play” videos, walkthroughs and other forms of video coverage. You may be wanting to cash in on the idea as well, but don’t necessarily know what video production for gaming entails.
Let’s evaluate some of the concerns you should first cover when aiming to produce the very best gaming videos possible.
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Focus on a Niche
You may very well have a variety of games you’d love to cover, but most successful gaming video channels focus on a particular genre or subset of games. Whether it’s adventure, first-person shooters, MMORPGs or something entirely different, look for commonalities in your gaming preferences.
This not only helps you cater to specific audiences and get more video views per visitor, but it makes building a broader brand much easier in the grand scheme of things.
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Always Be Ready to Act
In any aspect of content creation, being able to find new ideas is crucial. The best way to do this is to ensure that you’re always immersed in situations that can provide those ideas – as well as always being able to act quickly.
Many great gaming videos have been sparked by ideas people had while on the go or simply just browsing the web. Whether you’re watching YouTube on the train (click here to get YouTube for Windows 8) or suddenly have an idea pop into your head, these moments can be the forge of greatness. As such, make sure that you always have a mobile device, app or even just a notepad around to jot down your ideas as they come.
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Invest
Simply put, there’s a lot of competition in the gaming video industry. For any particular game, you’ll likely find several videos covering walkthroughs/let’s plays, as well as analysis of in-game events and lore. As such, you’re going to need a professional touch to make your videos stand out from the rest.
Whether it be a quality recording device for live streams, professional editing software, high-quality branding or simple organization of your workspace, be prepared to invest some time and money into the preparation and production process.
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Create a Culture
What truly sets your gaming videos apart from others in terms of style and substance? If you don’t have an answer as to what this will be, then your first step is to begin defining this. Most successful gamers with extensive video presences on sites like YouTube have a unique culture that surrounds their brand.
While you won’t necessarily enjoy a cult following from the start, having a style unique to your own brand will help attract various followers who might not otherwise give your channel a shot.
With a lot of hard work and some innovation, anybody can start their own successful video channel. For those who love gaming, the same applies. By investing in your production, creating a unique culture around your videos and brand, focusing on a specific niche and being proactive in terms of idea generation, you’ll build the foundation for a successful future.
