The one relationship that a business should never underestimate is the consumer-company relationship. In this fast-paced generation, marketing and advertising have to evolve its strategies. This means going digital. Digital Marketing is a tricky business. Jason Kulpa, CEO, Founder, and Leading Marketing Expert of Underground Elephant, understands how it works. He...
The Internet is a tool that every company needs to incorporate into their marketing strategy. Social influencer marketing is a tactic used to help companies spread the word about their product or service to larger audience groups in an effective way. Basics of social influencer marketing Social media is no longer...
Influencer marketing is the biggest social media marketing trend where the brands and companies influence their target audience using third parties. These third parties are influential personalities with a prominent online following. Brands and companies pay these online celebrities to promote their products. The products are usually advertised using...
Digital Marketing is marketing a product digitally. Content Marketing is the act of marketing your content out to resources, other sites, in order to gain traffic. So you may use content marketing as one portion of your digital marketing strategy but they are not the same. Digital Marketing, normally,...