From supplements and workouts to the world of DIY remedies and medicine, the health industry is, was and perhaps always will be a booming one. As the desires to improve one’s health and get fit are universal, there will seemingly always be room for new marketers in the space. That being...
Marketing in the digital age can be tough enough, but how do you do it when you’re working with a product or service that’s controversial? A good example of an area where it’s been done well is vaping. Vaping suppliers and related companies have excelled at marketing to people who ultimately...
With over two and a half million apps in the Google Play Store and over two million in the Apple App Store, you may believe that making your app stand out in any meaningful way is nearly impossible. On the contrary, that could not be any further from the truth,...