If you aren’t implementing any of these proven tactics into your business strategy, then you’re falling behind. Catch up with the latest proven methods that will make your company a step above the rest.
Whether you’re starting a new business in 2018 or you’re just trying to get ahead of the competition, you’re going to need to change up your business strategy. One of the keys to creating sustainable growth and staying in your forefront of your customer’s mind is to constantly change up the way that you market, sell, and the quality of your work and team.
18 Proven Strategies for 2018
Today, we’re going to be going over an all-inclusive list of 18 business strategies that you can implement to crush the market and get ahead of the competition. There’s a little bit of everything in here from marketing strategy to closing on sales and even team management.
It’s important to keep the big picture in perspective and not neglect either of these areas. The companies that go the farthest are the ones that have a perfect balance between marketing and sales with a dream team to back them up.
#1- Build Trust
A business built on trust will always have a solid and reliable client base. Be the go-to problem solvers when somebody has a problem. Be consistent, honest, and get the job done right every time.
#2- Creating a Controversial Product
People like controversy. You should never be offensive, but you should make your customers think about what they’re buying and how it impacts those around them. Be a force for good in the world. Create a product that’s based on being eco-friendly or supporting the underprivileged, for example.
#3- Facebook and Social Media Marketing
Social media marketing will never go out of style. Make the most of your social media accounts and flood your customers with posts, coupons, pictures, and videos. This is hands-down one of the best ways to increase your brand awareness and draw in new customers from all corners of the world.
#4- Appear Low-key
In the past few years, there has been a huge shift away from global companies and to small homegrown manufacturers and companies. Consider going for a low-key look. It creates a more individualized experience for the consumer and makes them feel exclusive.
#5- Test Customer Perception Versus the Reality
Many customers expect a lot more than they’re getting from your competitors. If you can find a way to bridge the gap, then you’ll be miles ahead of the competition. Find out what your clients don’t like about your competitors and do your best to avoid these mistakes yourself and offer more.
#6- Affiliate Marketing
Affiliate marketing is one of the best ways to grow your brand awareness and increase your online sales. You can use a site like Clickbank to find affiliate marketers. They will recieve small sales commissions from each lead or conversion that you receive from their work.
#7- Make The Next Shiny Product
Everybody is always looking for something new and different. If you go to a cell phone shop, you’ll see tons of great phones. On the inside, many of them are almost identical. The ones that get purchased the most are the ones that look better. Sometimes all you need to do to create the next trend is take an old idea and put a creative twist on it.
#8- Support Local Charities
One of the reasons why notorious crime boss Al Capone got away with murder (literally) for years was because he was a charitable individual. While he may have been a violent crime boss by night, he was well-known for his charity during the Great Depression by day. By supporting local charities or sponsoring charitable events, you get to help out your community and gain exposure.
#9- Sponsor a Sports Team
Who doesn’t like sports? Whether it’s a little league team or a semi-professional team, getting a sports team to wear your name across their jerseys is some of the best advertisement you’ll get. Everybody watching the game sees it, each player knows who paid for their gear, and everybody who does their dirty laundry sees it. Besides supporting sports in your community, you’ll essentially have a team full of billboards running around a field.
#10- Be a Goal-Oriented Company
A company that sets goals and achieves them will always grow. It sets a great track record for your public appearance and builds self-confidence among all of your team members. By giving your company solid, well-defined goals and overcoming them, you’ll create a culture of success.
#11- Business to Business Collaboration
A collaborative approach to marketing is a great business strategy to implement. Try to find a partner who compliments your company or service, contact them, and try to go in on a joint-venture campaign. If your company sells great shoes, find a local designer that compliments your shoes, create a few outfits and advertise them. Customer trust will spill over from the followers of both companies, and you’ll be giving them a packaged deal.
#12- Content Marketing
According to recent studies, the next generation of internet users has successfully trained themselves to not give attention to advertisements in the traditional sense. They don’t care about banner ads and billboards; they care about getting their hands on useful content.
The key to content marketing is to provide this useful content to them free-of-charge and to drop breadcrumbs that lead to your cash register along the way. Maintain a blog or an active social media presence, and make sure that you’re constantly providing followers with good material.
#13- Generate Testimonials and Reviews
The nice thing about the internet is that anybody can review just about any business. This means that if you don’t have any reviews, you’re not going to score very high on people’s “trust meter.” If you’re a new business trying to better their online appearance, ask some of your existing customers to write reviews on sites such as Google, Yelp, or whichever platforms that you use.
#14- Use Google Business
If you’re not listed on Google with a physical mailing address, then you may as well be in the stone age. If you want your business to grow locally, you need to create a full Google business page complete with a description, pictures, hours, phone number, and address. Your Google reviews will also populate your business page, so make sure you get a few good ones on there.
#15- Write Posts on Blogs
Whether you’re a local company or an internet-based company, guest posting on blogs and publications is a great way to advertise your product. Even if the post isn’t necessarily advertising your business, you’ll still be able to slide in a few references to your products or write a short bio about yourself and the type of business that you run. If people like what you write, they’ll be interested in both you and your company.
#16- Narrow Your Focus
A big problem that small business owners face is that they don’t know how to focus their attention on one product or service. They try to be a jack-of-all-trades and therefore they never get truly good at one thing. According to CEO and business coach Bernie Heine, “It’s better to be a boutique than a department store.”
With competition as heavy as it is in 2018, your business strategy needs to narrow your focus around a few key services or products. Then, take these and become the best at them.
#17- Create a Structured Sales System
Sales expert Dave Kahle writes that “Good systems make people effective- this truth operates in every area of work.” When it comes to selling your products or services, there should always be a set system in place so that everybody knows exactly what they should be doing and how to close every potential lead.
If you can create multiple small systems that help to market to customers, close sales, and deliver the product, then you’ll see a huge boost in company-wide performance.
#18- Be Relentless
Possibly the best business strategy for any business and their team members is to be relentless. This applies to all areas of a company. Be relentless about marketing; always write, post, and engage your followers. Be relentless about customer satisfaction and make sure you build a reputation of trust and quality among your customers. If you and your team are relentless about everything that has to do with growing your business, it will never fail.
Each company will have a different business model, product, service, or team. One thing that any and all companies and organizations can never get enough of, though, is good business strategy. If you’re already implementing some of these tactics into your existing business model, then you’re ahead of the game. If not, pick a handful and try them out.
The more you experiment with different ideas, the closer you’ll get to finding the perfect recipe and turning your brand into a household name.
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