A Business Owner’s Guide on What to Take On and What to Outsource


When you are responsible for running a business, be it your own or as a manager on somebody else’s behalf, it is very important that you learn to delegate and outsource. A leader who tries to do everything himself is a bad leader. Quite simply if your people don’t feel like you trust them then they won’t deliver for you, but also, if you don’t delegate then you will be ineffective.

An individual only has so much capacity and you won’t be able to do everything that needs doing – you will fall behind, and tasks will be poorly done or missed entirely. But what should you delegate or outsource and what should you keep close and do yourself. Here is a quick guide.

Let the Extraneous Stuff Go

Any business has a lot of moving parts, bits and pieces that need to be there, working smoothly, for the business to be a success. But the reality is that many of these parts are not core to the business and you should find solutions to them that don’t impact on your time. Things like printing, office plants and IT support.

These are all areas that can be outsourced to expert companies who are paid retainers to deliver the support that you (and many other businesses in similar situations) require. A quick online search for something like ‘multifunction print providers for companies’ should provide you with the type of results that you need. Make that call and make bring in a partner who can worry about the important but peripheral issue of printing and printers.

Know What’s Important

Most businesses are driven by sales. The more you grow sales the more you grow your business. So, this is a key area of which to maintain control. It is where the money is, and you need to be sure that, even if you are not doing the actual sales, that you have a handle on what is going on here. And that it is your people who are outselling and driving the business forward.

The Truth

Transparency is important, it is a great watchword in modern business, but while it is important not to lie, it is also important to know what to tell the staff and what to keep to yourself. You have the knowledge and perspective of the whole business, your staff do not.

So, if all they hear are messages about new business and great deals they may well start to get resentful or entitled if they feel like the business is doing well and they are not being paid more. The problem here is that they may well not understand the cost implications that go with new deals and expansion.

Know How to Delegate

In any business, it’s important for a leader to have a few key lieutenants. Those right-hand men who fill in when you are not there. In order to empower them, you need to give them a few key areas of responsibility.

Firstly, it shows that they are trusted and it gives them scope to grow and thirdly it means that in the event of your illness or absence, that there are people available who know what is going on and how it all happens. A business that depends entirely on one person is not a viable business.

Author: Jeanne

Jeanne San Pascual is a Marketing Manager at ContentHow and a freelance copywriter. In her roles, she wears a gamut of different hats—from running extensive marketing campaigns to writing copy that converts—all to ensure business success on the web. Visit her site to know more about her work and how she can help you!