We are living in a world where opinions and preferences change all the time. In such an environment, any business that is aiming for successful product sales and increased brand popularity recognizes the power of advertising. Sure, you could print some ad campaign merchandise or even offer a huge giveaway, but how effective are these strategies? How will you monitor the success or failure of each plan to determine the best advertising methods for your business?
This uncertainty can be solved by hiring a professional advertising agency. These professionals provide various services ranging from interactive advertising to the media buying services.
We take a look at the reasons you need to consult an advertising agency for your marketing needs.
- Access to professionals
There’s a common, but misplaced notion that anyone can pull off advertising. This is not only misleading but also the easiest way to kill your product’s popularity. Professional advertising agencies have qualified and experienced staff, including graphic designers and data analysts whose job is to crunch all the data and determine which policies are best adapted for each campaign scenario. While you could also hire an in-house team of ad designers, chances are high that your finances will take a beating. So, for a minor cost, you can instead get the best minds to come up with a compelling idea to sell your brand.
- Specialization and uniqueness
Advertising companies operate like any other company; they have to stay on top of the game, or else they lose their customers. As a result, most of them have think tanks whose objectives are to generate unique advertising ideas as well as offer additional insight on areas of specialization. With such innovations, you are guaranteed of well-performing adverts that will not only improve your brand but also increase your sales.
- Fresh perspective
Any manager will admit that along the way, they do get biased, particularly when it comes to the so-called company’s main selling point. While this bias is almost always unintended, it can have significant effects on your advertising strategy. This is where advertising agencies come in. Not only is it their responsibility to offer an objective perspective, they also have to consider all factors involved, e.g. the product being advertised, the company’s background and future goals. The advertising agency provides this external and objective viewpoint in order to maximize potential solutions.
- Time-value savings
Designing the perfect ad campaign requires a multi-dimensional approach. From identifying target demography to developing the needed merchandise and even paying for any supplementary third-party services such as Search Engine Optimization (SEO) and Social media marketing. All these activities have to flow perfectly or else the entire process will just come to a halt. To pull it all off, you would require extensive labor hours which are not always readily available. After all, the goal of advertising is to reach prospective customers while keeping your work minimal. Advertising agencies ease this burden by offering all the required specialized labor to pull off the gig and in record time.
- Set a budget and fee structure
We’ve all been there – you set out on a new project and barely 2 hours later, you’ve not only managed to use up the budgeted amount but also maxed out on your credit cards. Similar situations are bound to occur when dealing with an ad campaign. Thankfully, agencies don’t have similar freedom; they have to work under a pre-defined budget and this helps to reduce any escalating costs. Besides, most companies also have a reputation to uphold, meaning they will strive to keep their promises based on the agreed budget.
- Avoid training and hiring
Suppose you’ve settled on using car vinyl wraps to advertise your latest product. If you decide to do it yourself, the first thing you’ll need to do is to design the wraps. This calls for technical skills in graphics designs and computer-generated imagery (CGI). Of course, you need training or hire a graphic designer to assist you to do it for you. However, if you wish to avoid all the hassle involved in this, consider hiring a professional advertising agency. Not only is it cheaper than developing an in-house team, but it’s also more convenient in terms of sticking to a particular schedule.
- Access new connections
In line with the proverbial key to success, advertising agencies will always try to maintain links with their previous customers as well as form new ones with you. A majority will do this by offering goodies and business referrals to their clients. While this should not be enough reason to go with the same agency at all times, it makes perfect sense for your preferred agency to hook you up with new customers and references from their list. Take full advantage of this, and you will realize why having connections is an excellent solution to almost all of your marketing challenges.
- Develop your brand
Creating a brand reputation is not as easy as most people like to think. It takes time and commitment. Having a reliable advertising agency will mean a lot, especially when it comes to assisting you to create brand awareness. For example, when the time comes for your company to replace its logo or redesign a product packaging, then you won’t have to go far – your agency should be able to handle such tasks quite effortlessly. It’s important to remember that your ad agency is just as interested in your company’s success as you are. To them, your brand’s popularity is an asset.
Whether you are using physical ads such as truck wraps or even social media ads to grow your brand, you will need a team of competent professionals to design content that stands out. While you have the option to develop an in-house team to help you achieve your objectives, time and cost constraints might be a put-off, especially if this is not something you need to do often.
As such, the best approach would be to hire a professional advertising agency only when you need to run an advertisement campaign for your business.
Brandon Stapper is the Chief Executive Officer of Nonstop Signs & Graphics, a Los Angeles Printing Company. At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.