Organic Search Engine Optimization (SEO) is a phrase that describes processes used to obtain a natural placement on the organic search engine results pages. Some of the commonest examples of techniques employed in organic SEO include keyword analysis, keywords, link building, back linking, and creating content for human consumption among others.
The following are some seven organic SEO services tips.
1. Strong URLs
This is probably the easiest organic SEO services tips to implement. You need to ensure that your website has a strong URL. The best way to do this is ensuring that our page URL includes one of the key terms mentioned on that particular page. In WordPress, these are what are referred to as Permalinks.
2. Proper Keyword Density
You need to ensure that your content has the right keyword density. Ensure that you include a healthy mix of keywords sprinkled all through your content but do not overdo it or else you will be flagged for keyword stuffing. Google can and will probably blacklist you for this.
3. Call To Action
Call To Action (CTA) is one huge organic SEO tip that many companies simply never pay close attention to. Even though this might seem odd in an article discussing SEO but the truth is that your website should ask your visitors to do something. For instance, Buy Now! Or Get a Free Quote! Or Call Now! If you make your call to action a click then you have taken your visitor a click deeper into your website. The further that visitor goes to your website the better it is from Google’s perspective. Therefore, make your call to action clickable so that it takes your visitor to a shopping cart page or to a form for him or her to fill out.
4. Social Media Interaction
Google simply loves social media interaction. They want to see those tiny social media icons linking out to social media websites. They want to see your Instagram pictures on your website or your Facebook feed on your website, or even your Google+ reviews link. When Google finds this sort of interaction then they know that you do care about your clients, that you do care about networking, and that you are genuinely reaching out. Every brand can use this free resource for SEO and it does work.
Google loves video. In fact, Google owns YouTube. Therefore, if you have a YouTube channel, you can have it filter dynamically into your WordPress website. Videos also make your visitors linger on your website for much longer even if it is an additional 30 seconds to 2 minutes. You can just picture your analytics if people stick around to watch your videos.
If you want to create videos, you can use two methods. You can use an organic SEO services provider to do it for you or you can create a YouTube channel and go out and ‘Like’ other people’s videos and include them in your playlist. This is usually a quick way to populate your channel.
It is good to know that if you add your own videos you can use them to create backlinks for your own business. If all you do is ‘Like’ other people’s videos all you are simply doing is promoting them.
6. Alt Tags and Image Names
You probably understand that Google cannot read images. However, Google can read the alt tag text placed behind the image as well as the name of the image itself i.e. imagename.jpg. Both of these should be your keywords. You should name each image correctly and give it the proper alt tag text and this includes even your logo. You must never name your logo as LOGO.jpg.
7. Robots.txt File
Always make sure that you include a robots.txt file in your root directory. This file is important for giving directions to the search engines. The file tells the search engine crawlers about the directories that can or cannot be crawled. You also need to make sure that your robots.txt file is current so that you do not block the Googlebot crawler accidentally.
In conclusion, this article has been a discussion about the seven main organic SEO tips that you should use to enjoy better organic rankings. Try implementing these tips and watch your organic rankings soar.