I had been looking around some websites to see exactly what things I loved and resented about them. It is obvious that there are stuffs on a website that attract individuals to keep returning to their website and there tend to be things that completely turn individuals off.
I’ve made a list of 13 suggestions that can help make your website more productive and attractive. Most of them are pretty simple to implement, but are very efficient at making your site more user-friendly.
- Make your site easy to use—With all the bells and whistles to choose from, too many people are attempting to see how remarkable they can make their websites be. They may be appealing but unless your goal is to conquer a tournament for best website design, using glitzy features to impress people will not help to get you a sale.
- Make sure your website loads rapidly—You don’t have an hour to seize your client’s attention. Ensure that you at least obtain a fair chance at getting his or her interest. If your website takes too much time to load, you will miss a lot of prospective customers, and you will find that they didn’t even provide your site an opportunity to show off.
- Do not place too many products on one web page – You don’t want to confuse your visitors. You need to make sure that they actually know the purpose of your website. Too many products on one web page can make this particularly difficult for some of your readers. Avoid this pitfall at all costs! Make all your pages plain and simple.
- Make certain every web page links back to your home web page—It’s much easier for your web visitors to get around if all your pages link back to the home web page. You won’t lose potential customers due to navigation issues if you opt to make your site’s navigation simple.
- Get your personal domain name—Free servers are good choices in several situations, but in terms of gaining trustworthiness in a business, this certainly isn’t one of them. It’s well worth the cost to get your personal domain.
- Guarantee that your web hosting offers complete customer support—You want your ecommerce store to offer quick access and provide secure purchasing. This is definitely something that you can’t really expect from an inexpensive service provider. Make sure your host offers exactly what you need before you choose to use them so as to save you from headaches in the future.
- Provide as many choices for ordering as you possibly can—The greater options you provide for purchasing, the fewer customers you’ll lose. You ought to have a secured purchase form on your site. Providing the options to purchase by phone, normal mail, and fax may also greatly increase the number of people who’ll order.
- Make sure you take credit cards—If you don’t take credit cards, you’re making a huge error. The biggest number of your clients will pay through it, given that the choice is available. Do not take the risk of giving them the opportunity to pick another vendor if charge cards are not available for use in your store.
- Provide free info on your site—You will want to provide some type of totally free material on your site. Totally free material (for example, courses) is an excellent way to build yourself as a professional in the eye of your customer. Free e-books are good things to provide, too. Make sure these types of freebies offer great, solid information that adds value to your viewers and lure them to eventually convert into your potential customers.
- Get the current email address of your visitors –You can accomplish this through a few good ways. Giving away free courses or even ebooks is a great way. You can also choose to publish an e-newsletter that your site visitors can subscribe to on your website in exchange for their emails.
- Be sure to build your website with a solid objective in mind—If you are selling a product on your site, then you ought to focus on selling that item. If you are simply trying to offer free information on the website and then make the actual sales later on, then make that the purpose when you start building your website.
- Motivate feedback—Make your customer feel like their opinion is essential. Offer him or her the chance to offer you feedback. You shouldn’t be too pleased to make modifications if you begin hearing a few of the same issues from your site visitors, though.
- Keep in mind that you are creating a website for the benefit of your customers—Your website is not a place to fulfill all your fantasies. Remember the reason for your site: keep the customers’ needs and wants in your mind while you design it.
Your website’s style is one of those stuffs that will determine if you’re a marketing winner or loser. Make sure that you make your website as easy to use as possible. Also ensure that you don’t forget the purpose of your website. If you sit down and find out that your message doesn’t appeal to your customer immediately, then you can bet that you are losing so many visitors before you’re even able to present your pitch.