Integrating Social Media as a marketing tool with other marketing tools can bring in multiple benefits such as bringing brand recognition, increasing inbound traffic, reducing marketing costs, communicating with peers and attracting and connecting with the customers to name a few.
Worldwide availability and access to the Internet have changed the look of how people share information. Social Media as a marketing tool is nothing but a low-cost marketing platform to connect, collaborate and publish content, images, videos, etc.
Social Media Platforms
Today, there is an expansive range of options available to use Social Media as a Marketing Tool. Users can use the freely available Facebook, Twitter, Pinterest, Tumblr, Instagram, etc. to suit their individual requirements.
While Facebook has been a dominant tool, the industry has seen increased number of options over the years.
Leveraging Social Media as a Marketing Tool
The first step in leveraging benefits of Social Media is identifying thereby, maximizing the benefits for your business goals. While Social Media has changed the fundamentals of connecting on individual levels, it has also changed the way corporates promote themselves. A well-organized promotional drive helps businesses by:
Effectiveness of Using Digital Media in Promotional Activities
While everyone from start-ups to small and medium enterprises to big corporates is using digital platform for marketing, it is worth looking at the impact of social media on generating value for the business. Social media facilitates two-way communication, thereby encouraging idea exchanges and collaborating on implementation.
Success rate and effectiveness of Social Media Marketing depends on:
Use of Social media as advertising, marketing, and an informative tool is widely accepted across all business sectors for generating higher revenues at low costs.